Why Young Voters Matter More in Indian Elections

Young voters represent an important part of India’s electorate and political parties increasingly focus on their concerns. Employment, education, skills, technology and economic opportunity are among the issues that can influence younger voters. Digital platforms have also changed political communication. Young audiences can receive political information through social media, videos and online discussions. However, young voters are not a single political group and their priorities can differ significantly across states and economic backgrounds.

“Young voters are becoming an increasingly important audience for political parties and election campaigns.”